Brite 2014 conference

BRITE '14 Conference

MARCH 3-4, 2014

Lerner Hall, Columbia University, NYC

In its 7th year, BRITE '14 brought together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

William Bardeen

SVP, Strategy & Development

The New York Times

Topics at BRITE '14 included:

Monetizing “social” – for brands and publishers

Native advertising, branded content, and the future of storytelling

Brand voice: bringing it to life across digital, social, and traditional channels

Customer experience and customer happiness

Contagiousness, social sharing, and how ideas & brands spread

The marketer’s forecast for global emerging markets

The changing role of the CMO in the enterprise

Conference Format:

BRITE '14 hosted a large audience for: keynotes and panels that featured leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to future events to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estee Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo. ZipCar, and others.

Sponsorship Requests:

For BRITE conference sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director

BRITE Conference

BRITE '15 will bring together 500-600 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers . both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Topics at BRITE '15 may include:

Monetizing “social” – for brands and publishers

Native advertising, branded content, and the future of storytelling

Brand voice: bringing it to life across digital, social, and traditional channels

Customer experience and customer happiness

Contagiousness, social sharing, and how ideas & brands spread

The marketer’s forecast for global emerging markets

The changing role of the CMO in the enterprise

BRITE '15 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

To get an in-depth perspective on the BRITE experience . we recomend you visit the summary content that can be found on the Overview page of BRITE '12 .

Key benefits:

learn from your peers, ask questions, and share what you know

hear case studies from the business leaders who are making change happen

see tomorrow's emerging trends and big ideas

rethink the challenges and opportunities for your business

meet the innovators who are driving the next wave in technology and branding

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estee Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo. ZipCar, and others.

Sponsorship Requests: For sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director

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BRITE '14 Conference

Mar 2014

Merkle is proud to be speaking at this year's BRITE '14 Conference, taking place at Columbia University on March 3 & 4.

At 3pm on Monday, March 3, David Williams, Chairman & CEO, Merkle Inc will lead a session titled, "Connected CRM: Delivering on a Data-Driven Business Strategy."

How do you lead a customer-centric, data-driven business strategy in a disruptive digital world? By tying customer data to business decision-making, with Connected CRM™. When executed successfully, this approach will create a fundamental shift in your organization, placing the customer at the heart of business strategy. Join Merkle Chairman & CEO David Williams as he discusses the importance of an organization’s ability to understand consumer behavior, and how to use that knowledge to create personalized experiences that drive long term customer value and sustainable competitive advantage.

To learn more about Connected CRM™ or to set up a meeting with David or another member of the Merkle team at the conference, please contact our Events team . To register for the BRITE conference, visit their conference site today.

Aspiration Nation

Join Bright Blue for our annual conference to generate and discuss the policies and political strategy that conservatism needs to adopt in the crucial year ahead to build an "Aspiration nation". All are welcome to listen to keynote speeches and attend break-out sessions with leading politicians and opinion formers.

Date: Monday 7th July 2014, 10:00 - 17:30

. with an after-party for our members from 18:00 with Anna Soubry MP (Minister for Defence Personnel, Welfare and Veterans).

Venue: The Hub Westminster. New Zealand House, 80 Haymarket, SW1Y 4TE, London.

10:15 Keynote speech by Lord Daniel Finkelstein

Morning sessions 11:30-13:30:

Up-skilling Britain: Alok Sharma MP (Vice Chairman, The Conservative Party) and James O'Shaughnessy (Former Director of Policy, Number 10 Downing Street)

The housing market: Richard Blakeway (Deputy Mayor for Housing, Land and Property, Greater London Authority)

Ending poverty: Danny Kruger (Chief Executive, Only Connect) and Cllr Brian Connell (Westminster Council)

Open for business: Dr Therese Coffey MP (PPS to Minister for Business and Energy) and Philip Salter (Director, The Entrepreneurs Network)

Energy security: Peter Franklin (Columnist, ConservativeHome)

Afternoon sessions 14:30-16:30:

How to deal with UKIP: Laura Sandys MP and Ian Birrell (Contributing Editor, The Daily Mail)

Britain's future infrastructure: Nadhim Zahawi MP (Member, Number 10 Downing Street Policy Board)

Europe and the world: Douglas Carswell MP and Professor Tim Bale (Chair in Politics, Queen Mary University)

Winning in the North: Guy Opperman MP

Building from the grassroots: Paul Goodman (Editor, ConservativeHome) and Charles Heslop (Former President, Conservative National Convention)

16:45 Keynote speech by Matthew Hancock MP, Minister for Skills and Enterprise

Our members will be able to attend our members-only after-party from 18:00 with Anna Soubry MP (Minister for Defence Personnel, Welfare and Veterans).

Guests include MPs, councillors, activists, journalists, business and third sector representatives, and campaigners.

Lunch and refreshments will be served throughout the day.

Attendance is free, but you will need to reserve a place. To RSVP please click here .

In association with:

Who's Going

Event Details

Booking is now CLOSED however due to cancellations you may be able to get a place at the conference. To check if there are extra places available, please call 020 7833 4883 or email anna. martindale@clapa. com.

This year's conference will focus on the Cleft Community in the UK and will cover a range of topics from accessing treatment to the use of patient data.

2014 is also CLAPA's 35th birthday . and after the conference we will be holding an informal tea party to celebrate all we have accomplished as a charity since our founding in 1979. This will continue until 8pm, and will feature the presentation ceremony for our Volunteer Awards.