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UNLEASHING THE POWER OF BIOTECH AT NCCU
North Carolina Central University is home to one of the newest and most innovative biotechnology educational initiatives in the country and the only formal biotech degree program offered by a North Carolina university. The University’s Biomanufacturing Research Institute and Technology Enterprise (BRITE) is creating a pool of incredibly well-trained students ready to excel in biotechnology and biomanufacturing workplaces upon graduation. Our institute has a strong research focus, particularly in the areas of drug discovery and manufacturing technology.
It used to be easy. Companies and brands could rely on one or two traditional media choices to drive leads and sales.
However, as digital media has grown more pervasive in consumers' lives, it is now more important than ever to connect with consumers at every touch point. Miss out on one opportunity, and you could miss out entirely.
In this new and emerging media landscape, we believe the medium is as important as the message. Individuals integrate with ingenuity memorably expressed. Period. So we're here to help your product or service no matter where you are in the brand lifecycle. We even work with clients to help train sales teams to maximize conversation.
At BRITE we are a team of dynamic forward thinkers with the ability to innovate, and navigate, the new and emerging landscape. We're here to apply our full range of creativity to the fulfillment of your goals.
We have national brand experience on iconic brands such as Disney, Yellow Tail wines, Jaguar, Hilton, Embassy Suites and Binswanger as well as deep experience developing independent brands.
We are a strategy and design agency that helps brands get ahead in this new day.
BRITE '13 Conference
March 4-5, 2013
Roone Arledge Auditorium, 1st Floor, Alfred Lerner Hall
Columbia University, 116th Street and Broadway, New York City
>> Watch speaker videos from BRITE '13 on our YouTube playlist:
BRITE '13 brought together 500 leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
Chief Digital Officer,
Meredith National Media Group
Topics at BRITE '13 included:
rapid experimentation and the agile organization
leadership and reinvention in a world of disruptive change
rethinking the creative process
gamification, crowdfunding, and digital behaviors
emerging business models for the media
mobile showrooming and future of retail
customer loyalty in a world of mobile commerce and social media
big data, analytics, and predictive marketing
the truth about mobile advertising: does it even work?
BRITE '13 once again hosted a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
To get an in-depth perspective on the BRITE experience . we recomend you visit the summary content that can be found on the Overview page of BRITE '12 .
Key benefits:
learn from your peers, ask questions, and share what you know
hear case studies from the business leaders who are making change happen
see tomorrow's emerging trends and big ideas
rethink the challenges and opportunities for your business
meet the innovators who are driving the next wave in technology and branding
Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estee Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo. ZipCar, and others.
Thanks to our BRITE '13 Sponsors:
SILVER Sponsors:
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