Brite qualcomm

February 23, 2012Francisco Cheng

If the major theme for mobile devices this year isn’t reducing battery drain, it should be.

How often do you glance down at your phone or tablet halfway through the day, only to notice that most of its battery life is drained after letting it sit untouched the whole time? While there are many potential culprits that reduce battery life, the biggest one is the display. In fact, Android devices have a battery usage monitor that tells you exactly what’s eating up all the battery life, with the screen being responsible for most of it. Most users are left to manually dial down the brightness or let the OS control the brightness settings, but why should they even have to worry about this? Why can’t these technologies be baked right into the device? Snapdragon S4 brings two innovative solutions to this problem and makes them completely invisible to the user.

Combatting the draining-effects of the screen are two technologies—BRITE and GridView—enabled by Snapdragon S4 chips that do the power management grunt work behind the scenes.

BRITE (Backlight Reactive Illumination Technology)

BRITE solves the issue of backlight intensity and its effect on battery consumption. This technology takes cues from content being displayed on the screen and dynamically adjusts the backlight to make use of natural light, and under the right conditions, can reduce power consumption by up to 50% without compromising image fidelity. What makes BRITE different is that it’s tunable. Different profiles can be chosen based on how much power is needed for the task at hand. For instance, for full screen movie playback, a more aggressive profile can be chosen to control the brightness of the display. For basic tasks like email and web browsing, BRITE can be turned off completely. Qualcomm uses APIs that monitor display quality and brightness levels so that developers can link their applications or type of content to the API and tune the battery savings.

GridView

With any Android device, a user is constantly tapping icons and swiping the screen to get from one app to the next. While certain devices will redraw the screen one icon at a time, GridView will intelligently redraw a UI as an entire image. Not only does this speed up refresh rates, but it also reduces CPU and memory utilization (up to 1.5 times), which translates into additional power savings for the user.

White Qualcomm Toq now available as a “Limited Edition” variant

The Qualcomm Toq is a decent smartwatch and easily one of the best available in the market today. However, it was only available in Black with the White variant said to be available soon. Qualcomm has finally made the White variant available as well, although in limited quantities. It is a bit strange that Qualcomm decided to make the White variant a Limited Edition model, but we’re guessing manufacturing constraints led the company to take that route. The smartwatch is available both from Qualcomm’s official store as well as Amazon. Qualcomm promises shipping by 2 days while Amazon will reportedly take 1-2 months to ship this Limited Edition variant.

White Qualcomm Toq smart watch now available

Say you like the Qualcomm Toq but you don’t want it in black. Worry not my friend, the chip making giant has just released the white model, which sells for the same, rather expensive $350.

Over at Amazon. the device is marked as “shipping within 1 to 2 months” so you’ll still have to wait for some time until the Toq arrives to your doorstep. That, of course, presumes you like to purchase stuff from Amazon .

Alternatively, you can grab the Toq directly from Qualcomm and get it with free shipping included. That offer lasts until February 10th, so you better hurry. Moreover, since this is a “Limited Edition” device, chances are it won’t be available forever.

Finally, let me remind you that Qualcomm’s smart watch will work with any device as long as it runs Android 4.0.3 Ice Cream Sandwich or newer. The chip maker described it as a limited-run device made primarily for developers, rather than “regular” users. “Toq” about the way to kill sales…

Qualcomm

Contents

Corporate history [ edit ]

Qualcomm was founded in 1985 by MIT alumnus and UC San Diego professor Irwin M. Jacobs. USC MIT alumnus Andrew Viterbi. Harvey White, Adelia Coffman, Andrew Cohen, Klein Gilhousen, and Franklin Antonio. Jacobs and Viterbi had previously founded Linkabit. Qualcomm's first products and services included the OmniTRACS satellite locating and messaging service, used by long-haul trucking companies, developed from a product called Omninet owned by Parviz Nazarian and Neil Kadisha. and specialized integrated circuits for digital radio communications such as a Viterbi decoder .

In 1990, Qualcomm began the design of the first CDMA-based cellular base station, based upon calculations derived from the CDMA-based OmniTRACS satellite system. This work began as a study contract from AirTouch which was facing a shortage of cellular capacity in Los Angeles. Two years later Qualcomm began to manufacture CDMA cell phones, base stations, and chips. The initial base stations were not reliable and the technology was licensed wholly to Nortel in return for their work in improving the base station switching. The first CDMA technology was standardized as IS-95. Qualcomm has since helped to establish the CDMA2000. WCDMA and LTE cellular standards.

In 1991, Qualcomm acquired Eudora (email client). a PC mail client that could be used with the Omnitracs system. The acquisition also associated a widely used email client with a company that was little-known at the time, Qualcomm.

In 1997, Qualcomm paid $18 million for the naming rights to the Jack Murphy Stadium in San Diego, renaming it to Qualcomm Stadium. The naming rights will belong to Qualcomm until 2017. [ 2 ]

In 1999, Qualcomm sold its base station business to Ericsson. and later, sold its cell phone manufacturing business to Kyocera. The company was now focused on developing and licensing wireless technologies and selling ASICs that implement them.

In 2011, Qualcomm announced that Steve Mollenkopf has been promoted to president and chief operating officer of the company, effective November 12. Promoted to CEO on December 16, 2013. [ 3 ]

CFO Bill Keitel retired and was replaced by Applied Materials CFO George Davis on March 11, 2013. [ 4 ]

Vista Equity Partners took over the Omnitracs business from Qualcomm Incorporated in November 2013. [ 5 ]

In October 2014, Qualcomm wrapped up a deal for chip maker CSR Plc for a fee of $2.5 billion, beating its biggest rival Microchip Technology. [ 6 ]

Forums - Qualcomm BRITE - uncomfortable dimming brightness

Hello,

Safety features on chips Qualcomm Snapdragon (400) - Occurs Brightness dimming when the processor is loaded more heavily and the temperature is

roughly above 50 degrees Celsius, for example at graphic consuming 3D games. After the game, the brightness will return after 15 seconds at maximum.

Qualcomm BRITE

I think it is a safety feature that causes this uncomfortable dimming.

Please, how to disable or change security features to take full advantage of the maximum brightness without dimming?

I will love it and many others when will go to solve, that plague the same problem on smartphones Galaxy Mega, Galaxy S4 and Galaxy Note 3.