Brite media group

Trimaran Capital Partners Launches Brite Media Group

January 31, 2005 09:23 AM Eastern Standard Time

NEW YORK--( BUSINESS WIRE )--Jan. 31, 2005--Trimaran Capital Partners said today it has committed $40 million to launch Brite Media Group, LLC an entity that will seek to partner with and build a group of premier alternative media businesses. Bruce Friedman, through his investment company, Pacific Merchant Capital, will also be a significant investor in Brite Media. Friedman will serve as Chairman and Chief Executive Officer, and Neal Schore will serve as President. Both executives have experience and success investing in and building media businesses.

Concurrently with its launch, Brite Media has formed an initial partnership with BriteVision Media, LLC, the dominant producer and distributor of coffee sleeve advertising in the United States. BriteVision provides the coffee sleeve advertising through an exclusive cafe network comprised of upscale independent coffeehouses and chain cafe locations. Brite Media will work closely with BriteVision's management team, led by Brian Morrison, Chief Executive Officer, and Brett Morrison, Vice President Sales & Marketing.

"We believe alternative media, with effective management and sales efforts, are poised to capture a significantly greater share of the over $200 billion spent in the U. S. for advertising and marketing expenditures," said William Phoenix, a Managing Director at Trimaran Capital Partners. "Trimaran principals and Bruce Friedman have achieved a highly successful track record investing in niche media businesses, and we anticipate that Brite Media will form a platform from which many successful partnerships will result," added Mr. Phoenix.

Commenting on the partnership, Bruce Friedman stated, "The out-of-home sector is increasingly gaining acceptance among traditional media buyers for its ability to more effectively reach its target audience. BriteVision has an excellent market position with terrific management and a large network of advertisers." He added, "The ability to target more highly defined audiences and expose consumers to advertising messages for greater lengths of time and with more frequency should continue to drive the rapid adoption and implementation of alternative media."

"With Trimaran's involvement and Bruce's and Neal's experience and expertise, I believe BriteVision is poised for continued growth and success. I look forward to working closely with our new partners," said Brian Morrison.

About Trimaran

Trimaran Capital Partners is a private asset management firm, headquartered in New York. TCP has completed over 60 investments since 1995 and is investing Trimaran Fund II, which has committed capital in excess of $1 billion. Recent investments by Trimaran include Educational Services of America, Inc. the largest provider of day school services for children with special needs in the U. S. Urban Brands, Inc. a specialty apparel retailer that focuses on urban and ethnic customers, International Transmission Company, the nation's first and largest independent electric transmission operator, and Reddy Ice Group, Inc. the nation's largest manufacturer of packaged ice. For more information, visit www. trimarancapital. com .

Contacts

For Trimaran Capital Partners

Owen Blicksilver, 516-742-5950

Brite Media Group

Brite Media Group’s exclusive advertising networks allow advertisers to effectively target and engage potential customers where they work, live, shop and play.

Our proprietary media networks reach consumers on a 1-to-1 basis in an uncluttered environment during their daily routine, at the point-of-purchase or when they are ready to make purchase decisions. With a network of 7,000+ cafes our coffee Ad Sleeves reach millions of consumers on a weekly basis. Our check cashing network has more than 6,000 locations with significant reach to the Hispanic market.

Brite Promotions can develop and execute programs that surround your target consumer 24/7 by creating unique experiences for your brand.

Our Gas Station Radio network reaches consumers at the pump with compelling and effective audio advertising.

All of our networks allow advertisers to target specific demographics, by DMA, radius, zip code and even down to a specific location. Brite Media Group delivers more than 500 campaigns per year for national and large regional brands.

Специализация

Out-of-Home media, Outdoor Advertising, Promotional Marketing, Experiential Marketing, Digital Out-of-Home

Brite Media Group

BBB Accreditation

Brite Media Group is not BBB Accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

70 E Lake St Ste 400

* Brite Media Group is in this range.

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BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

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Delivery

Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.

BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.

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The Beekman Group Acquires Brite Media, a Leading Out-of-Home Advertising Company

The Beekman Group Acquires Brite Media, a Leading Out-of-Home Advertising Company

Beekman Investment Partners II, LP (“Beekman”) today announced that an affiliate has acquired select assets of Brite Media, LLC (“Brite Media” or the “Company”), a leading out-of-home advertising company focused primarily on “hand-delivered” marketing messages with high consumer engagement. Brite Media, a company with offices in New York, San Francisco, Los Angeles, Dallas and Reno, manages a nationwide network of retail partners for advertising products such as coffee-sleeves and “cash jackets” which are distributed through over 14,000 locations throughout the U. S. and Canada. Through its Industry Partner model, Beekman is pursuing this transaction in partnership with an experienced media executive with over 20 years of experience in the out-of-home advertising industry.

Brite Media’s unique media products enable advertisers to reach consumers effectively, cost-efficiently, and in an engaging way in everyday experiences and settings. The advertiser’s messages have a high dwell time and travel with the consumer, which reinforces the message and provides additional exposure. The Company’s exclusive, nationwide contracted networks of venues reach consumers in top media markets at a time when they are making purchasing decisions. The networks also can be segmented to target specific DMAs, demographics, products or types of consumers, and the Company’s flexible production allows advertisers to design specialized messages and update content frequently. The products and networks also serve as valuable distribution points for sampling and couponing, and are often paired with digital marketing campaigns.

“Brite Media is a unique platform in the out-of-home advertising market that is at an inflection point in its history. We are excited to partner with the Beekman team to accelerate the Company’s growth and to enter new markets,” commented Bruce Friedman, the co-founder of Brite Media, who will remain an investor, board member and advisor to the Company.

Andrew Brown, Beekman’s Managing Director, added, “The Beekman team identified outdoor advertising as an attractive industry segment and has evaluated numerous opportunities in the sector over the last two years. Brite Media represents a compelling platform investment opportunity in the out-of-home advertising segment and we are excited to partner with Bruce and the Brite Media management team to continue the growth in the business.”

Brite Media is the fifth investment in Beekman’s second private equity fund, which is focused on investing in lower middle-market companies in services sectors and partnering with management to accelerate growth and value creation.

About The Beekman Group

The Beekman Group is a leading private equity firm, based in New York, dedicated to bringing financial and operational resources to lower middle-market companies. Beekman's team consists of experienced private equity professionals, as well as a select group of Industry Partners, who are leading executives in Beekman's targeted industry segments. This Industry Partner approach to investing is the cornerstone of Beekman's investment strategy -- creating value through accelerating growth in partnership with small and middle-market management teams. For more information, please visit www. thebeekmangroup. com .

About Brite Media, LLC

Brite Media, LLC is a leading specialty out-of-home advertising company with exclusive contracted ad networks focused on one-to-one and hand-to-hand marketing, reaching people when they are on the go and most likely to make purchase decisions. Brite Media's management team is comprised of industry veterans with significant experience in advertising and operations. The company has five offices nationwide including a manufacturing facility in Reno, NV that produces more than 240 million coffee sleeves per year. For more information, please visit www. britemedia. com .

Middleberg Communications

Roger Ardan, 646-385-8273

Miss Jetsetter's L. A. Foodie Obsessions

150 N Michigan Ave, Chicago, IL

70 E Lake St. Chicago. IL 60601

(312) 781-2143

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