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BRITE '14 Conference

MARCH 3-4, 2014

Lerner Hall, Columbia University, NYC

In its 7th year, BRITE '14 brought together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

William Bardeen

SVP, Strategy & Development

The New York Times

Topics at BRITE '14 included:

Monetizing “social” – for brands and publishers

Native advertising, branded content, and the future of storytelling

Brand voice: bringing it to life across digital, social, and traditional channels

Customer experience and customer happiness

Contagiousness, social sharing, and how ideas & brands spread

The marketer’s forecast for global emerging markets

The changing role of the CMO in the enterprise

Conference Format:

BRITE '14 hosted a large audience for: keynotes and panels that featured leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to future events to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estee Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo. ZipCar, and others.

Sponsorship Requests:

For BRITE conference sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director

UNLEASHING THE POWER OF BIOTECH AT NCCU

North Carolina Central University is home to one of the newest and most innovative biotechnology educational initiatives in the country and the only formal biotech degree program offered by a North Carolina university. The University’s Biomanufacturing Research Institute and Technology Enterprise (BRITE) is creating a pool of incredibly well-trained students ready to excel in biotechnology and biomanufacturing workplaces upon graduation. Our institute has a strong research focus, particularly in the areas of drug discovery and manufacturing technology.

It used to be easy. Companies and brands could rely on one or two traditional media choices to drive leads and sales.

However, as digital media has grown more pervasive in consumers' lives, it is now more important than ever to connect with consumers at every touch point. Miss out on one opportunity, and you could miss out entirely.

In this new and emerging media landscape, we believe the medium is as important as the message. Individuals integrate with ingenuity memorably expressed. Period. So we're here to help your product or service no matter where you are in the brand lifecycle. We even work with clients to help train sales teams to maximize conversation.

At BRITE we are a team of dynamic forward thinkers with the ability to innovate, and navigate, the new and emerging landscape. We're here to apply our full range of creativity to the fulfillment of your goals.

We have national brand experience on iconic brands such as Disney, Yellow Tail wines, Jaguar, Hilton, Embassy Suites and Binswanger as well as deep experience developing independent brands.

We are a strategy and design agency that helps brands get ahead in this new day.

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