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BRITE '14 Conference

MARCH 3-4, 2014

Lerner Hall, Columbia University, NYC

In its 7th year, BRITE '14 brought together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

William Bardeen

SVP, Strategy & Development

The New York Times

Topics at BRITE '14 included:

Monetizing “social” – for brands and publishers

Native advertising, branded content, and the future of storytelling

Brand voice: bringing it to life across digital, social, and traditional channels

Customer experience and customer happiness

Contagiousness, social sharing, and how ideas & brands spread

The marketer’s forecast for global emerging markets

The changing role of the CMO in the enterprise

Conference Format:

BRITE '14 hosted a large audience for: keynotes and panels that featured leading companies and case studies; new research; and demos of emerging technologies. The conference's second day focused on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds extended the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to future events to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estee Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo. ZipCar, and others.

Sponsorship Requests:

For BRITE conference sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director

UNLEASHING THE POWER OF BIOTECH AT NCCU

North Carolina Central University is home to one of the newest and most innovative biotechnology educational initiatives in the country and the only formal biotech degree program offered by a North Carolina university. The University’s Biomanufacturing Research Institute and Technology Enterprise (BRITE) is creating a pool of incredibly well-trained students ready to excel in biotechnology and biomanufacturing workplaces upon graduation. Our institute has a strong research focus, particularly in the areas of drug discovery and manufacturing technology.

It used to be easy. Companies and brands could rely on one or two traditional media choices to drive leads and sales.

However, as digital media has grown more pervasive in consumers' lives, it is now more important than ever to connect with consumers at every touch point. Miss out on one opportunity, and you could miss out entirely.

In this new and emerging media landscape, we believe the medium is as important as the message. Individuals integrate with ingenuity memorably expressed. Period. So we're here to help your product or service no matter where you are in the brand lifecycle. We even work with clients to help train sales teams to maximize conversation.

At BRITE we are a team of dynamic forward thinkers with the ability to innovate, and navigate, the new and emerging landscape. We're here to apply our full range of creativity to the fulfillment of your goals.

We have national brand experience on iconic brands such as Disney, Yellow Tail wines, Jaguar, Hilton, Embassy Suites and Binswanger as well as deep experience developing independent brands.

We are a strategy and design agency that helps brands get ahead in this new day.

BR ief I ntervention and T reatment for E lders

Funded by the SAMHSA/Center for Substance Abuse Treatment SBIRT Initiative (2006-2011)

Mission

The mission of the Florida BRITE Project was to serve individuals 55 years and older to identify non-dependent substance use or prescription medication issues and to provide effective service strategies prior to their need for more extensive or specialized substance abuse treatment. BRITE implemented the Screening, Brief Intervention, and Referral to Treatment (SBIRT) initiative of the SAMHSA Center for Substance Abuse Treatment (CSAT). BRITE was the only project funded by an SBIRT grant to specifically focus on an older adult population.

History: The Pilot Project

The SAMHSA/CSAT grant award was built on the success of a three-year pilot project from 2004-2007 funded by the Florida Department of Children and Families Substance Abuse Program Office (DCF/SAPO) and conducted in four Florida counties. Provider agencies offered in-home screenings and services, focusing on brief intervention for alcohol, illicit substances, and prescription and over-the-counter medications. Results published in the American Journal of Public Health (Schonfeld et al. 2010) describe 3,497 screenings, demonstrating statistically significant reductions in use of alcohol, medications, and illicit drugs, as well as reduced symptoms of depression.

The SBIRT Initiative

In late 2006, Florida was awarded a $14 million CSAT grant to focus on providing services within primary and emergency health care settings, public health clinics, elder homes, and aging services. Dr. Robert Hazlett, who had previously worked on Pennsylvania’s SBIRT project developed the protocols that allowed BRITE to shift from a pilot project to the requirements for the federal grant.

In the SBIRT grant, BRITE clients were served by one of four categories of service providers receiving contracts from DCF: healthcare providers (urgent care centers, trauma hospitals, emergency departments, and VA facilities), aging services, mental health services, and substance abuse treatment services. Over the five year grant, a total of 30 provider agencies in 18 counties conducted 85,001 screenings in over 70 different locations. Also, in 2010, under separate funding from the Florida Department of Children and Families, BRITE services were expanded to include adults under age 55 at federally qualified health centers (FQHCs) in Orlando, Ft. Lauderdale, and Pensacola, resulting in an additional 6,000 screenings. Although the grant ended on September 14, 2011, several sites have continued to implement a modified version of the SBIRT model. Published results from the five-year SBIRT grant are available at:

Schonfeld, L. Hazlett, R. W. Hedgecock, D. K. Duchene, D. M. Burns, L. V. and Gum, A. M. (2014). Screening, Brief Intervention, and Referral to Treatment for older adults with substance misuse. American Journal of Public Health . e-View Ahead of Print. DOI: 10.2105/AJPH.2013.301859

Locations

The Florida BRITE Project provider agencies were headquartered in the sites represented by the red stars in the map below. Cumulatively, these agencies screened in more than 70 different locations including hospitals, urgent care centers, trauma centers, aging services, health fairs, and numerous other locations.

Lakeview Center, Inc. Baptist Hospital Emergency Room, Pensacola

Urban Jacksonville/Shands Jacksonville Medical Center - Level I Trauma Center

Urban Jacksonville Aging Services

Shands Jacksonville Level 1 Trauma Center

Palm Beach County Division of Senior Services

Hanley Center - Lakeside Hospital (West Palm Beach)

Broward County Elderly and Veterans Services Division (2 sites)

Broward County VA Outpatient Center (Miami VA Healthcare System)

Southwest Florida Addiction Services

The Florida BRITE Project – Resources

The Florida BRITE Project collects prescreening, screening, and assessment data using instruments required by SAMHSA’s Center for Substance Abuse Treatment (the funding source for the project) and educational materials developed by Dr. Hazlett. These are as follows.

Required CSAT GPRA Instruments:

Go to SAMHSA’s “Services Accountability Improvement System or “SAIS” at https://www. samhsa-gpra. samhsa. gov/home/index. htm At the bottom of the page click on the box that says: “CSAT-GPRA” this will take you to another webpage. Click on “GO” and this will take you to the CSAT GPRA page On the far left side of the page, click on the “Data Collection Tools” This will open another header “Services” click on that Select the English or Spanish language instructions for the GPRA assessments as required.

Procedures for Initiating and Sustaining the Florida BRITE Project

Authored by Robert W. Hazlett, Ph. D, CAC, CCS

Florida BRITE Project “Business Process Analysis” – This is a guide for BRITE providers to use to obtain information about a clinic or hospital unit’s operating routine. It guides the BRITE team’s effort to design a protocol to implement BRITE in a specific setting, while being sensitive to the workflow and logistical support issues of that particular setting.

Florida BRITE Project “Initial Training Manual” – this manual provides training to site personnel for screening of potential substance use, abuse and dependence disorders in a hospital, primary care or clinic setting and how to apply brief intervention strategies matched to the patient’s severity of use/abuse of alcohol and other drugs (AOD).

Florida BRITE Project “Sustainability Manual” – This is a guide to understanding what is involved in the process of developing a sustainability plan for SBIRT services even after federal grant funding ends. It is a framework that allows for flexibility and change in your agency’s local environment, and that considers elements that may impact that environment.

Assessment Instruments and Educational Materials for BRITE

Some materials are in the public domain and available from CSAT and other selected instruments developed for BRITE can be accessed by emailing Dr. Robert Hazlett: robert_hazlett@dcf. state. fl. us

Screening Instruments

BRITE Prescreening Instrument – NOTE: You are required to complete the demographics section of GPRA Screen Part A as well BRITE Prescreen (English) BRITE Prescreen (Spanish)

Short Geriatric Depression Scale (S-GDS) – Administer if the person responds “YES” to either of the two prescreening items on depression. S-GDS (English) S-GDS (Spanish)