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Earn money by participating in BRITE Lab experiments! Visit PARTICIPATE to learn more.
UPDATE . New BRITE Lab Calendar Website
RESEARCHERS: To view currently scheduled experiments in the lab, as well as determine when the lab is available to schedule your own experiments, please visit our NEW calendar link at: BRITE Lab Calendar. The old reservation system has been retired. Please update your bookmarks.
About the BRITE Lab
Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.
The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.
Beginning Fall 2013, the BRITE Lab has routinely hosted a workshop seminar series. The series often features visiting scholars who present their academic work at the BRITE Lab. Please the following link to view the workshop schedule: BRITE Lab Seminar Series .
Join Our BRITE Lab E-mail List
To keep current with BRITE Lab news and events, email the Lab Manager to be added to our e-mail list.
Bradford Research in Innovation Technology and Entrepreneurship Lab
An interdisciplinary research Centre, the Bradford Research in Innovation Technology and Entrepreneurship (BRITE) Lab brings together a team of researchers with a unique combination of expertise (coming from disciplines as diverse as economics, sociology, geography, and fields of study including entrepreneurship, innovation, and technology management) and research skills (both quantitative and qualitative). Praxis is central to all our research activities and we are committed to research that builds on relationships with students and partners in business, policy and enterprise support. It is this, alongside the emphasis placed on experimentation that defines us as a Lab: a place where collaborative research takes place.
Our work is focused around three research themes :
Our research feeds into our undergraduate and postgraduate curricula. We provide the intellectual underpinning for a new suite of postgraduate programmes that combine entrepreneurship and innovation with specific scientific fields, and have developed a set of undergraduate modules that place particular emphasis on the practical application of knowledge.
A significant segment of the research taking place in the BRITE Lab is supported by funding provided from national and international sources.
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Britelab researchers Christine Toh and Connor Disco win best poster presentation at CERS 2014!
"The Impact of Team-Based Product Dissection on Design Novelty" was accepted to the Journal of Mechanical Design
"Exploring the Utility of the Bayesian Truth Serum for Assessing Design Knowledge" was accepted to Human-Computer Interaction
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Britelab researcher Christine Toh wins best presentation at CERS 2013!
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